Adrien,
There is nothing wrong with those brands that you first mention! However atmosphere is important, and they are best consumed behind a dancehall with the brown paper bag still covering the bottle. These days wine consumers want it in a glass and some even want to sniff the cork (totally decadent)!
And Kendall, Wild Irish Rose was also the title of my favourite George Jones song. He lies there holding his "Chateau Margaux 1995" just does not cut it!
That being said I'm a rum and beer man.