The Mudcat Café TM
Thread #59418   Message #3316233
Posted By: gnu
02-Mar-12 - 02:45 PM
Thread Name: BS: The Mother of all BS threads
Subject: RE: BS: The Mother of all BS threads
"Apple's wealth was built on brilliant PR..." CBC Radio One did an amazing docu on Jobs. It was fascinating to hear of all the PR he orchestrated beyond being a genius that started with a pittance of coin in a garage and turned it into billions "overnight". The fact that he kept telling one advertising agency that he wanted "something different" from them for OVER a year but wouldn't give them any clues. Sheer genius when he had a full page ad in Rolling Stone Mag... "Welcome IBM" with the apple logo... what a stroke (yes, a double)! And more, including the "obit" ad in that same mag "Steeve Job's Legacy, February 24, 1955 - " What a sendoff ad! Sheer marketing genius!

Truly a genius who changed the course of history... in a garage.