One of the comments below the article mentions an important fact which was not covered in the article itself:

"The article hasn't really done the story true justice.
This meat isn't being replaced simply because it is the rubbish cuts from the cow. The true reason there has been so much campaigning against this product is the way it is treated. The meat is basically 'bleached', using a chemical that is illegal in food production. But since it provides cheap meals for schools - the govt overlooks it."