Charisma is important, but push, brazenness and salesmanship contribute.

I am in awe of that Paris Hilton dame- nonsensical actions to get noticed and into the media, now set to add to her fortune by selling her fragrances, dvds, and other products, especially herself.
See this adv.:
http://www.parishiltonsite.net/parisstore.php

Amazing!

Conrad Hilton genes in that gal-
He started from scratch in New Mexico, became a 'big man' on campus, entered politics, bought a little hotel in Cisco, Texas (rooms changed hands three times a day according to Wikipedia), and went on to acquire hotels in Texas and build in Albuquerque, kept in the public eye by marrying Zsa Zsa Gabor, built up a chain that included the Waldorf in New York and hotels abroad, and founded a credit card company, etc.
A true entrepreneur who founded a hotel empire that employs thousands.