The EFDSS in 1972 and the EFDSS in 2012 are entirely different animals,"
I will take your word for it, but what the EFDSS must not do is be so sensitive about criticism, much can be learned from constructive criticism.
It is a sign of maturity and self confidence when an organisation can look at itself And say yes... there is room for improvement, Yes maybe a certain decision was a mistake.
however a lot of careful thought should be taken before EFDSS decides to rebrand itself, I am in agreement with Stringsinger