It is definitely personal choice. With my Larrivee, I was taken aback with the strength and tone of the guitar. It wasn't until I returned home and took it out of its case that I realized how physically beautiful this guitar is ... from the grain of the Honduras Mahogany and Sitka Spruce, to the Flame Maple binding, and abalone trim.
So, not only did I get a guitar with great sound, I got a guitar that is beautiful.
But I also think my Gibson B-25 Fireburst is beautiful, so what do I know!