Flattop, I sorta like your shoot the CEO's idea...you're right, sex-marketing is everywhere in society! My 16 year old son made an astute observation the other day after coming home from a required attendence 'pep assembly' at school. "Mom," says my bundle of wisdom,"if they are trying so hard to prevent teen pregnancies through all these info programs at school, then WHY do I have to sit and watch 20 girls in skimpy dresses shaking their breasts & buns at me and singing 'do it to me one more time' as part of my compulsory school attendence?". I have since then excused him from ALL sports-oriented assemblies, much to the chagrin of the school officials...