In contrast with promotion (which is all about insulting & harrassing the customer), in packaging there do seem to be two attitudes in conflict. A great deal of packaging seems to embody the notion that the customer is just one more pest that the product has to be protected from; but there are other designers who actually put themselves in the customer's place & make (at least) gestures in the direction of convenience.

The Avia brand of cheap wine used to put a tab on the plastic seal so that you could remove it without using a knife. It ceased to do so, but now Sutter Home does it, and Sutter Home gets my money.

How is one *supposed* to get the cellophane off CD boxes?