Prtobably goes further back than that for dramatic performances. Even aside from types of drama where the music is to teh fore, such as opera, ballet and musicals.

But when it comes to non-fiction I don't think it has a place. I don't like to have musical mood instructions. I imagine it won't be long before they'll do it in news programmes, if in fact they haven't already started doing it. Party political programmes (and ads in countries where those monstrosities are legal) already go in for this kind of thing.