The description on the Froots Facebook page says it all really -

fRoots magazine has a lot to answer for. Since it wandered whimpering from the womb as Southern Rag in 1979 it has brought many folk, roots and world music artists to wider attention, sometimes to their great benefit, occasionally not! Many careers have prospered, a few have been blighted. It has set readers on paths to unfeasible musical enthusiasms and profoundly irritated those who didn't share its own. It has catalysed meetings that have led to marriages and lifestyles that have led to divorce. It has set people off on travels to places and cultures they never imagined, and trapped a few at home with more CDs than any sensible human should own. Praise it or curse it, fRoots has changed lives.

That'll be curse then.