From a UK point of view:

Brand new Fender USA manufactured guitars & amps are way too expensive,
and every year far too many permutations of the basic Tele & Strat
are added to the new product catalogue;
while the previous year's are discontinued.

The high UK retail prices can not be justified or sustained in the face of competition
from equivalent quality but much cheaper guitars from other brands,
and Fender's own budget Squier product range.

Also 2nd hand Fender guitar's are a minefield of bodged DIY modded 'Partscaster' guitars
and variable quality counterfeits....


Look in any city branch of a big UK chain guitar store
and see the rows of unsold brand new Fender's priced around £1000 !!!