That's the problem with the pop music audience...they get bored VERY easily! ;-) It only takes about a verse and a half of just about any song to bore them unless there's a hook. (whoopee!) A hook and some chaotic video scenes will keep them vaguely interested for, oh, maybe one and a half more verses at the very most, and that's why pop songs are usually pretty short. DON'T ask them to remember the words! That would be soooooo boring!

In ancient times people would quietly listen to epic poems, tales passed down by word of mouth, stories that were easily an hour long and songs that told a story in 20 or 30 verses. They didn't get bored. Perhaps this was because they didn't live in a world that gave them about 600,000,000 choices of what to do all the time, thus leaving them so jaded and overfed after awhile that they weren't really much interested in anything.

It's simple. Give a child one toy and he will treasure it, give it a name, turn it into a companion that lasts for years. Give him 800 toys, 3 computers, a cellphone, an Ipad, a Blackberry, and whatever the hell else you can get out there for your kid these days and.....he'll get bored. Very bored. He'll have no patience at all. He'll have no ability to sustain any attention span. He won't stay interested long. He'll decide that almost everything "sucks", get depressed, and be depressing to others.

And he'll probably listen to a lot of pop music eventually, because it's all around him, but certainly not with enough attention to remember the lyrics of the song...but that's okay, coz they're probably not worth remembering anyway, right?

We may be looking at the most bored, overstimulated, overfed, unhealthy, and confused generation in human history right now in the developed world...mainly because we have buried ourselves under a mountain of material goods and ephemeral media and have lost our souls and our minds in the process.