McGrath ~~ One of the main points of the stamps was to enable small shopkeepers to compete with the Co-Op and its divi by offering a sort of divi of their own via the stamps. That was the main line my uncles' salesmen would shoot when they went out recruiting customers from the shops.

One problem was the not-so-bright housewives, who would collect from several different shops all offering different stamp-brands, but then stick them all in the same book and expect their gifts back. So salesmen soon learned to warn shopkeepers to make it clear to new 'recruits' among their customers that only that one sort of stamp. associated with that particular book, would be acceptable.

~M~