"I beleive that to be fair and I always see people walking up to the door as future regulars. I want to look after them, not do them."

But I don't put on regular nights. I put on concerts now and again at different venues.

How is it "doing" anyone to elect to price advance tickets cheaper than on the door? I'm not forcing anyone to buy those , er, cheaper tickets. (And surely I'm not alone in noting the absurdity of that sentence?!!)

To anyone grumbling about a perceived "unfairness" in on-the-door prices being higher, I would ask in return "why exactly do you have a problem with buying a ticket in advance? Is it perchance because it commits you to attending the event?" I've got to say, put up or shut up: what is the specific motivation for not buying a ticket? I can't really think of any reasons, beyond the obvious: you're not sure if you actually want or are able to go. I see buying a ticket as an act of commitment. Can anyone tell me it's not?

The absurdity of this debate becomes clear when you factor in the fact that my on-the-door ticket price might well be substantially cheaper the event on the next night at the same venue! Or most other events taking place around London.