Yes. He has to come out looking impassioned, determined, presidential, confident, and outraged at the right moments...kind of like a WWF wrestling match. ;-) This is how elections are won. Kennedy did better than Nixon on TV, because he looked better. Nixon did better than Kennedy on radio, because he spoke better. Most people watched TV for that debate, so Kennedy "won". It's a question of vague, superficial impressions that is crucial, not truthfullness, good policies or factual content.