Well that's what you get with institutions like the BBC these days, Al - marketing crap, management speak. Just wait until you see the words "blue sky thinking"... Bullshit bingo at its worst. I just thank my lucky stars I worked for the Corp in the '60s and early '70s, when it wasn't quite as riddled with TMC - Total Management Crap. The rot set in when McKinsey Management Associates were asked to do a review of the Beeb in the early '70s, and continued years later with Birt and his ilk.