From another beer thread in 2003

"Subject: RE: BS: Screw Bush: Let's Talk Beer
From: Willie-O - PM
Date: 13 Dec 03 - 09:26 PM

Why this is just fascinating.

Bill D, it's a clear indication of your artistic personality that you have happened upon The Best Beer you can get in Ontario. Creemore it is!

But I'm kind of amazed that you have some--is it sold there? Or did someone bring it to you special? Cause there is one thing that separates Creemore from all the other fine micro-, mini- and designer-brewery products. (Designer beers are fancy-label, small quantity beers actually produced by major breweries--say no more). They make a fine lager, and INSIST ON IT BEING SOLD FRESH. They allegedly go to every retailer and pub that carries their product, once a week, remove any unsold stock, and replace it with fresh. That's why it sells for $2.65/500 ml bottle in the LCBO, and why it's worth it. Fresh beer is so much better!"