Bobert, being Bobert, didn't post a link, so here's the sad story:
WSJ Article

Incidentally, no one blames it on the re-election of Obama. Even the Fox News site(which I didn't post) didn't. The company had been in reconstructive bankruptcy, and had been negotiating wage cuts under the supervision of a Federal Judge. The teamsters union signed a contract, but the baker's union decided that it was all just a big act and called their bluff by calling a strike. Only thing was...they weren't bluffing.

The reason they were in bankruptcy in the first place is that most of their products were junk foods, and a lot of people have come around to Kendall's point of view.