All need not be lost if you follow the advice of Emil Savundra, who was admittedly convicted of fraud. However, his autobiography suggests that you buy the highest quality crystal decanter you can afford. After that, you can fill it with the cheapest whiskey and no-one will notice. You can see the same effect used on wine labels in any off-licence. So have a look for some good label photos you can print off. Just don't try to sell them afterwards.