Funnily enough Shimrod, The Daily M*il readership is not as Tory as some think. By demographics, it has a large "working class" following including many floating voters. Presumably those who feel The Daily Mirror and The Sun are too common for them.

It is easier to see the social progression perceived by Daily M*il readers by looking at why people build conservatories....

Just an observation about the thread in general; most of the "fat cats" of course do not want austerity as such, just a safe UK banking sector and for that they need A++ credit for our economy. Austerity hits their profits, so it is a bit more of a balancing act than many give credit for. However, before retiring and selling up my own business interests, I was convinced you cannot cut back and reduce your way to profitability. I still firmly believe that, and as such agree with the idea that austerity does not work. Where I differ from some is in saying that kick-starting the economy with money the treasury hasn't got only puts the day of reckoning back, doesn't get rid of the underlying issue....