Actually Bill, there ARE some rules that should be followed when you're dealing with as limited a market as the "folky" one. I don't mean one should approach things conservatively, but rarely do folkies have much of a marketing budget, so targeting your audience is absolutely crucial. Same with the indie rock market. If someone mis-reads where their audience is at, it could bust the budget and you may never get another chance.

By the way, don't worry about Matt, he can be jovial at times as well.

Rick