Mudcat Café message #3455544

The Mudcat Café ^TM
Thread #148690 Message #3455544
Posted By: GUEST,RENO
21-Dec-12 - 07:23 PM
Thread Name: Psychology of background music in stores
Subject: RE: Psychology of background music in stores

A book old but good: THE HIDDEN PERSUADERS by Vance Packard.
Deals with some of these: Why slow music in grocery stores? Why soap packaged in blue and yellow? Why the words FREE and NEW on so many products? Why milk at the back of the store? Why the bakery at the front of the store? Why the highest priced goods at eye level? Why so many candies and pulp magazines at the checkout counter?