I've only heard it once. That makes me some kind of king, on this thread.

Unless someone else posts to say:

1) They haven't got a tele
2) They have a tele but haven't seen it yet
3) They only heard half of it when they turned on (or off) midway through.

I really enjoyed Vashti Bunyan's Diamond Day album, but that was killed for me by the Orange advert. Ah well.