The NRA have deliberately made themselves into a cartoonish WWF-style bad guy in all this. Have you ever wondered why? Why did Wayne LaPierre, who has an in house PR staff who prepare all his talking points and strategies, make the rounds saying all the wrong things after the Newtown shootings? Keep in mind that, all appearances aside, he is not a stupid man, and he has a very large, well-paid staff of people who are not stupid.