Those who criticize Dawkins as a shallow money grabber are doing ad hominem.
Christians Tim LeHaye and Jerry jenkins have made far more money in their "Left Behind" series than Dawkins could ever make. Their Christian doctrine has sold a million or more. I don't see any religious person on this thread going after them.

I think contacting the divine or an Ultimate Cause has to be looked at objectively. Trampling on science and knowledge is far worse. What is important to the human heart is honesty and integrity.

Souls are theologically based. They are a form of superstition. No one has ever measured one in a laboratory. An ontological or cosmological argument is refutable because,
1. Evidence for a soul has to be shown to exist and 2. The ultimate Cause argument is refuted by the fact that even an ultimate Cause has to be caused by something else.

The criticism of religion is not trampling on anyone personally unless they choose to take it that way which is irrational. A discussion shouldn't be contingent on someone taking an offense at a different idea. Attacking a person in an ad hominem way is offensive.

I agree that even an atheist keeps on looking for truth, but not looking for some vague misty entity such as an ultimate Cause.

Eliminating superstition would mean that people would be less susceptible to witch-burning, homophobia, persecution by religious people, and the development of a rational behavior that would recognize the value of every human being regardless of what they believe and the capacity for questioning beliefs that are outmoded and not useful to society.