I almost always click on some of the ads, even when I am tired and it is late (like tonight!). Somewhere on another thread someone wrote we should stay on the ads site for a while, so now when I get to the ad I click on something there. For example, if I go to the site of a company that sells a variety of goods, I click on Women's. Then I click on one of the items. Then I click to enlarge the photo of the item. Then I return to Mudcat! Another thing I like to click on is "Sale" or Bargains" or Discounted items. Who knows, some day I may order something!