@John Kelly: I only just looked at your new website. It's definitely a step in the right direction, much better looking than the slightly apologetic website you had before. But getting a website is only half the game - as you say, people don't come to it by accident. You have to tell them about it. Publicise it (and yourself) a lot.

Make sure you're on Bandcamp too. Send CDs to all the folk radio outlets in the UK and internationally (you can research this on Facebook and Google - maybe it's about time for another Mudcat thread on this...) Send press packs with CD and bio to folk clubs and festivals and magazines. Think laterally: if no-one wants to interview you, interview yourself (hey, it worked for Glenn Gould); if no-one plays you on the radio, start your own podcast... Start videoing yourself on YouTube etc.

Doing all that stuff is more likely to get you gigs these days than driving to folk clubs and doing a floor spot.