I worked in the soaps and detergents industry for years - specifically working on product claims. Now I'm retired, I avoid expensive, branded products with fancy ingredients and buy cheap, supermarket 'own brands'. I'm not telling you this because of toxicity issues, or anything like that, but because, generally speaking, any advantages that you're like to get from the premium branding and fancy ingredients are not worth the money. At the end of the day, you need something which cleans you, smells nice and does minimum damage to you and the environment.