What you say, McGrath, seems intuitively true. However, people seem to be able to enjoy those "big screen" movies on their iPads and Androids enough that they are willing to pay for it. And there are many, many movies that have failed at the box office only to succeed on VHS/DVD/Pay-Per-View/cable. So much so that some films have forgone a theatrical release and gone straight to video. it's a puzzlement.