Mr Happy said:

"This isn't a new trend in commercialised music, aka pop.

The producers' motive is to sell their wares & in order to achieve sales, they'll use whatever ploys work"

Well, I don't know if you've been following this thread or know anything about the Adele "phenomenon".

But, she has bucked the "commercial trend" in so many different ways!

First, her appearance! To put it bluntly: She's overweight!
Secondly, she often uses pared down productions. For example one of her biggest numbers, has a simple piano accompaniment.
Thirdly, she comes across as having no airs about her. The exact opposite of the usual "prima donna".
Fourthly, she writes - or co-writes - most of her own stuff.

Live and simple!