The opening post This piece of research suggests that music may be effective in promoting alcohol consumption in young people, to a greater extent than a decade or two ago:
Seems a little misleading. The research seems only to dwell on how much alcohol is mentioned in popular music. It does not seem to seek to compare that with consumption data.
Even if a correlation was shown one would have to question cause & effect. Do more songs mention alcohol because more of the target audience are drinking? or vice versa.

I've rached that stage in life when I've had to decide not to drink any more.



I'm not drinking any less either.