"The possibility smacks of a weird sort of cultural engineering where the heritage industry (of which the EFDSS and so on are arguably already part of anyway) sell something on our behalf that we're supposed to think is ours anyway but that most of us don't actually want."

Ugh, every time I think of "English Heritage" I'm reminded of the Battle of the Beanfield and the way they worked with Thatcher's little army to destroy a genuine folk usage of, well, a piece of our supposedly "shared" English heritage. No fan of the industry, and especially it's obsequious preoccupation with toff's mouldy old piles.