"Because of our history, customers don't want wild and crazy from us," Chris Martin said. "Any change tends to be incremental".

That's an interesting statement. Here's part of the spec for my Martin XC1T electro-acoustic, bought new in 2006:

Model:                                XC1T Ellipse
Construction:                        Mortise/Tenon Neck Joint
Body Size:                        000-14 Fret Cutaway
Top:                                Solid Sitka Spruce
Rosette:                        East Indian Rosewood, Maple & Koa Pattern
Top Bracing Pattern:                A-Frame ''X''
Top Braces:                        Solid Spruce 5/16''
Back Material:                        Tawny Satinwood HPL Textured Finish
Back Purfling:                        none
Side Material:                        Tawny Satinwood HPL Textured Finish
Endpiece:                        none
Endpiece Inlay:                none
Binding:                        none
Top Inlay Style:                none
Side Inlay:                        none
Back Inlay:                        none
Neck Material:                        Natural Stratabond (birch veneers)
Neck Shape:                        Modified Low Oval
Nut Material:                        Black Corian
Headstock:                        Solid/Square Taper
Headplate:                        Tawny Satinwood Pattern HPL
Heelcap:                        none
Fingerboard Material:                Richlite
Scale Length:                        25.4''
Number of Frets Clear:        14
Number of Frets Total:        20
Fingerboard Width at Nut:        1-11/16''
Fingerboard Width at 12th Fret:2-1/8''
Fingerboard Position Inlays:        none
Fingerboard Binding:                none
Finish Back & Sides:                none
Finish Top:                        Hand Rubbed Finish
Finish Neck:                        none
Bridge Material:                Richlite
Bridge Style:                        Belly
Bridge String Spacing:        2-1/8''
Saddle:                                16'' Radius/Compensated/Black Tusq
Tuning Machines:                Black enclosed
Recommended Strings:        Martin SP Lifespan Phosphor Bronze Light Gauge (MSP7100)
Bridge & End Pins:                Black w/ Abalone Pearl Dots
Pickguard:                        none
Case:                                330
Interior Label:                        Paper Label Designed By Cyndi Fritz With WAM Group Approval
Electronics:                        Fishman Ellipse Matrix Blend