A popular "buzzword" in the tech world (know known more properly as "technical marketing") is "CRM" (Customer Resource Management), closely followed by "Big Data" based on a theory that if you have enough data, even if it contains no information at all, you can draw conclusions about the people you got it from - and make money off of them by using those conclusions.

Personally I suspect the profit comes from getting the data from those who have no information you can harvest, but I don't think they care much about that.

John