I am becoming profoundly depressed - and would like to make it plain to both Mudcatters and Google algorithm designers that - online - I have never browsed profiles of Asian, or indeed any other sort of wimmin and I don't know why those sort of ads keep popping up on my 'Cat page.

Offline, like most other guitar players, I confess that my interest can indeed be attracted by an appropriately shaped profile... but these days, the interest tends to be theoretical, rather than practical.

And Joanne in Cleveland - I'm right with you on the linguistic incompetence and sheer dullness of intellect that seems to surround the advertising industry these days. Not only the Wandering Apostrophes, a host of other silly mistakes obscure the message and irritate the discerning reader.