The piont made about sporting all that Nike gear reminded me of a conversation overheard in the street of a very small West Country town in the middle of nowhere. It was between two boys, about 8 years old. They were clad in all the same gear and the conversation went somthing like this; "why do they (an English football team) wear Umbro on their shorts? Well' it's because they are not well known enough to have Nike and they were offered more money." I wondered then how long it would be before the fans forgot about the teams they support and just supported the sponsers instead?