Actually there is a point - in a sense quite different from what Eliza says above.

Women are indoctrinated, from the moment they can begin to understand, that nice girls don't.

Therefore, in order to have an excuse to do what nice girls don't (without feeling guilty that they did a bad thing), they fixate on the excuse that they are under a spell, controlled, misled, a victim of a force of nature.

Enter the bad boy...