A few years back, I purchased a Toyota. I then noticed many Toyota"s on the highway. I concluded that may more people were making the choice I made, to buy a Toyota.

Fortunately, I noticed my logical error in thinking this. It was not that many more people were making the same car-choice as I was, but, it was merely a change in my behaviour, that I was for the first time, focusing on this brand, while driving.

As similar errors in logic and judgement can arise when we have positions and choose what research we focus on, when we determine what the research presents, and what associations we make between material that we see. That is why I ask to "see it for myself.