Indeed. It's all about marketing. As for where and by whom, I haven't the foggiest.

As for general deportment, a recent example of contrast was noted by a CBC sports commentator 'known' for his meticulous attention to self presentation. He showed clips of the arrivals of the USA and CAN hockey teams for an Olympic game between them. He noted how scruffy and poorly dressed Team USA was and then how smartly dressed, suit and tie minimum, and well groomed Team Canada showed up.

Perhaps someday, the Canucks will attain the level of sophistication in deportment and grooming of, well, Google this... don cherry suit pics

If you click 'more images', put sunglasses on beforehand.