"Skinner's Raisin Bran" was the first brand on the market, introduced in the United States in 1936 and trademarked. In 1942 Kelloggs began to produce a similar named product. A court resulted over the use of the term in 1944. The courts ruled that the name "Raisin-BRAN" could not be used as a trade-mark, because: "A name which is merely descriptive of the ingredients, qualities or characteristics of an article of trade cannot be appropriated as a trademark and the exclusive use of it afforded legal protection. The use of a similar name by another to truthfully describe his own product does not constitute a legal or moral wrong, even if its effect be to cause the public to mistake the origin or ownership of the product."