I few test Google searches of "Ceilidh band" + county name. They seem to rank well in some counties but have been pushed off the first page in others.

A different band has some keyword stuffing in very small type at the bottom of their home page:

Top Ceilidh Band in all the following areas: Hertfordshire, Herts ,Hertford, London, Hemel Hempstead, Welwyn, St Albans. Also available in the following areas the 1st choice for Ceilidh bands in Buckinghamshire, Bucks, High Wycombe, Aylesbury, See the impressive list of venues where we have performed in FAQ's. Including: Ceilidh bands Oxford, Oxfordshire, Oxon etc. We are one of the top ceilidh bands in the UK. High energy and lots of fun. See video. Cambridge, Cambridgeshire, Top Ceilidh bands St Neots. Weddings in Bishops Stortford, As Professional Musicians we perform in all areas including: Chelmsford, Colchester, Essex etc. Ceilidh band playing sparking jigs and reels in the following areas: Ceilidh bands Berkshire, Berks Reading, Wokingham, Maidenhead. Windsor etc. Also venues in and around the Bedfordshire, Beds and areas, including: Milton Keynes etc. The is no travel cost in these areas.
Looking forward to 2014/15

I can't work out if this is a repeat of the Ship Band format or just some dodge web design.