The Mudcat Café TM
Thread #28849   Message #362323
Posted By: Sourdough
23-Dec-00 - 01:07 PM
Thread Name: Folklore: Cereal Box Treasures.(nostalgia thread)
Subject: RE: Cereal Box Treasures.(nostalgia thread)
Rick, kat and Catspaw49, and you others. This is a wonderful thread. I too really loved that period of the late forties and fifties so growing up I was always on the lookout for reminders of that period. This thread has been stimulating, bringing up things I hadn't thought of in a while.

In the early 70s, I was working in Chicago in a television station there, producing a science special with lots of science stars like Nobel Award winners but my attention was on the next studio where Kukla Fran and Ollie were working! What a kick that was! I mean, snaggle-toothed Oliver O Dragon was right there!

A few years later, I got to work a little with Beverly Sills. Did you know that "Bubbles" Sills sang the Rinso White - Rinso Blue radio jingle.

"Rinso White - Rinso Blue
Happy Little Washday song"

Since I knew all of the radio jingles by heart, I certainly remembered that one. I never did work up the nerve to ask her to reprise her version of Rinso White although she graciously recorded Happy Birthday for my son.

Then there was Adele Greene, a lovely lady who had been on the Board of the Corporation for Public Broadcasting. She was bright, dignified and lovely and had worked her way, deservedly, into a position of power and influence in that professional world that was important to me. However, I was much more excited to find out that she had been a child actress in "Let's Pretend".

Cream of Wheat is so good to eat
And we have it every day

She had been on the other side of the radio those Saturday mornings, a voice in the productions of Rumplestiltskin, Cinderella and all of those many enchanting stories.

Later on, I had a chance to go on an archaeological expediiton paid for by Clive Cussler. Clive had made a small (or perhaps not so small) fortune with his novel "Raise the Titanic" and was spending his money searching for what he called "Ships of History" that had gone to the bottom of the ocean. However, he hadn't started out as a novelist. He had been an advertising copywriter for many years before giving it up to write books. He had designed the campaign for a household cleaner, I think Ajax. The campaign was built around a knight in shining armor riding through the backyards of America, his long, glistening lance brightening up the lives and laundry of American housewives.

For some reason, he found this unfulfilling and decided to become a best selling author. He studied what were the best selling books of that time and proceeded to write according to the formula he thought he had uncoverd. It took him two or three before he clicked but now he had a franchise built around Dirk Pitt.

In the late sixties, I was working at WGBH, Boston when Chris Sarson, an import from England, sold management on a program to be designed and performed by kids. It was to be called "Zoom". My first wife was a photographer and Chris asked her to do the stills for the show. They became the Opening Titles. Over the next few years, as Zoomers came and went, she did their photos. Today., somewhere in Durango, CO is a great collection of Zoomer portraits.

A piece of Zoom trivia:

If you are familiar with PBS's Masterpiece Theater, you can hear the voice of Zoom's creator, Chris Sarson. He is the refined English voice that does the introductions. He also was the original producer of Masterpiece Theater.

. Sourdough