Having listened to a football manager trying to wriggle his way out of a mess he got himself into, I notice the following:
1. The use of the word "Inappropriate" meaning "I don't accept what you say"
2. The use of the word "Unacceptable" meaning "Oops": if it's unacceptable, then how can you apologise?
Why do we accept these buzzwords, designed to weaken and diminish the expression of offense and apology? Is it a serious apology when they're used?