I am reminded of the famous painting "High Yaller" by Reginald Marsh, whose publication in LIFE magazine brought the idea to the nation's attention.

In Caribbean countries, lighter skin color is afforded higher status.
In Mexico, a Spaniard may do business with another Mexican with pronounced Indian admixture but would never invite him into their home.

Digression- Skin-lighteners are used across Central Africa (I think Richard Bridge started a thread on this a while ago).