I suppose most of us are overwhelmed with the advertising mail and email we get every day. I'm afraid to discard much of it unopened, since it might be a business matter I need to attend to. This applies especially to companies I do business with - is it an ad, or is it a bill or a check?

So, today I got a piece of mail from Kaiser Permanente, a medical care company. Under their name, they put "This Is an Advertisement" - letting me know right off what the letter was about. I have to say that in this day and age, such corporate honesty is refreshing, and would make me want to do business with such a company.

Any other examples of corporate honesty and ethics that impress you?

-Joe-