I hate it and complain every time people do it.

Exactly, Keith. These are people you do not care about. You and those close to you know you the best. Ignore the others. It is simple enough to just say 'that is not true' instead of going into reams and reams of why you feel it is not true. Why do the opinions of people you do not even care about matter so much? At times it comes across as protesting too much.

If neither foes not loving friend can hurt you...