There is a news story relevant to this thread. If I can (if the computer lets me) I will data-entry the body of the story itself. I found this article at: www.wltx.com (a broadcast, maybe TV station?); I was searching for the story's subject, Command Sergeant Major Lamont Christian.

Dated September 12, 2014

Ft Jackson Drill Sergeant Writes Song That Inspires

A search for a catchy work-out song ended up with the discovery of a Midlands' drill sergeant's CADENCE on a popular Gatorade commercial.

"To push yourself, not to give up and that's the theme that we give to soldiers, "   Command Sgt. Maj. Lamont Christian said. In the darkness and even at the crack of dawn, you can hear the rhythmic stories of army life.   "Cadences, especially for the Army, is one of those opportunities for an individual to basically lose themselves during the run, "    Command Sgt. Mag. Christian said.

Command Sgt Maj Christian heads the drill sergeant school at Ft. Jackson, and even though you may never have seen him, you've probably heard him. As his son was looking for work-out music, he came across his father's voice. "We did some more Google searches and came across a commercial and we played the commercial and it was the cadence used as a sample for that Gatorade commercial,"   Command Sgt Maj Christian said. The commercial was used for the BCS championship and even for the Final Four.

Command Sgt Maj Christian said his son and sister identified his voice with just three words. "There's a portion in the cadence where I said, 'There you go.' And my grandfather used to say that all the time to motivate us when I was younger and he'd say, 'There you go, young man,' "   Command Sgt Maj Christian said.

He said he's gotten lots of phone calls from former students asking if that is his voice in the commercial. Many people are pointing out his fame, but he attributes it to the soldiers who actually sing along.

"That cadence would not be a cadence without soldiers. If I sang it by myself, it would just be me singing. And I'm no Michael Jackson or Eric Bolton or anyone else,"   Command Sgt Maj Christian said. "With that it's the soldiers actually that I give my praise to because they sound off."