I was driving a rental car through the streets of Phoenix, Arizona about a month ago. Drove past a bus stop; bus stops have shade, protection from that Arizona sun, so these little shelters have advertising space going from the little roof down to the sidewalk.

In big capital letters on one bus-stop advert board:

G U N S    S A V E   L I V E S   


L E A R N   H O W   T O   S H O O T   S T R A I G H T