I once taught a computer course on which were some employees of a major distillery. At the time the cost of manufacture had exceeded the cost of storage and they were in the strange situation that 5 year old malts were costing them less than the 3 year old blends!

Their biggest single customer was then the Finnish government who used to buy all the whisky for the country in an attempt to control alcoholism. When they offered the Finns the better stuff for a lower price they refused on the basis that it was too good and they didn't want people to get used to it!