The difference between this crap and that written about art and wine is that the office stuff is used by the participants whereas critics / observers go on about art / wine. You'd never hear a wine producer talking like this, and I also remember a tale about a journalist interviewing Picasso about a painting that had a fish in it. He asked something like "was it a deep comment on the meaning of life?" To which the great man replied "I think we had fish for lunch that day"